A survey published Thursday by Laval University’s Academy of Digital Transformation (ATN) (Académie de la transformation numérique (ATN)) found that 78% of Quebec adults made at least one online purchase in the year 2020, a 15% increase from the previous year, more significant among older Quebecers.
In fact, in the 55 to 64 age group, the proportion making at least one online purchase jumped from 48% to 77% in one year, while in the 65 to 74 and 75+ age groups, the proportion increased by 32%.
Claire Bourget, the Director of Business Intelligence and Marketing Research at ATN, observed that the value of online purchases over the past year was estimated to be over $1,000 by 32% of Quebec online shoppers.
The survey revealed that Amazon’s website and mobile application were the favourites of online shoppers in Quebec, which is where they made 41% of their total online purchases in 2020, compared to 25% from the sites or mobile applications of Quebec merchants, 18% from Canadian merchants, and 16% from foreign merchants.
Among online shoppers, 44% found Quebec products online easy to identify, while 44% thought the opposite.
As in 2019, the most popular products online among Quebecers in 2020 were clothing, footwear, jewelry, and accessories at 65%, electronics at 42%, and music, movies, and video games at 40%.
However, the survey noted that the books, magazines, and newspapers category and the health and beauty products category grew by 38% and 32%, respectively.
The survey, called NETendances, also found that 92% of Quebec online shoppers were very or somewhat satisfied with the timeliness of delivery of products purchased online in 2020.